Oh joy, oh rapture! The Rainbow Oreo has arrived just in time for gay pride month. Apparently, the folks at Kraft Foods must think there is gold in them thar queers. So under the pretext of celebrating diversity and inclusiveness they are running ads that supposedly reflect the corporation’s caring commitment to gay love. Barf!
Sort of makes you think twice about eating that creamy middle, doesn’t it?
Basil Maglaris, a spokeswoman for Oreo’s parent company Kraft Foods, said in a statement that the image was part of a “series of daily ads reflecting current events in a fun way using images of OREO cookies and milk.” Kraft is not planning to sell the rainbow-stuffed Oreo in stores, Maglaris said, as it was created solely for the advertising campaign in honor of Pride month.
“We are excited to illustrate what is making history today in a fun and playful way,” she said in an email to ABC News. “As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values.” ABC News