Those so sought after ratings are not on the rise at the MSNBC news network this year. In fact, cable’s liberal nest of noisome nonsense is poised to plunge to last place in the ongoing 3-way battle for cable news dominance. Losing its market share in that all-important age range of 25 – 54, MSNBC has been seeing its prime time audience slip sliding away.
MSNBC’s 8 PM time slot, now hosted by the self-proclaimed socialist, Lawrence O’Donnell, has lost 35% of its viewership since the angry exit of Keith Olbermann. While over at CNN, Anderson Cooper has managed to build upon his network’s 8 PM audience, increasing viewership in the 25 – 54 age range by 38%. Even the rerun of Cooper’s program in the 10 PM slot can’t whip up a win for MSNBC. Cooper’s rival at 10 PM over at Progressive Central is the Mister Ed Show. You know Mr Ed, that talking jackass who is constantly apologizing for his dumb remarks? Well, even a rerun is leaving this Democrat donkey far behind.
And the network’s gradual slide in viewer interest is also affecting Rachel Maddow’s power hour of progressive pomposity. Now billed as MSNBC’s biggest prime time star, Maddow has lost 15% of her prime time audience this year while her competitor over at CNN, Piers Morgan, has increased his network’s audience by 18% since taking over the 9 PM time slot from Larry King. Gee, could it be that the lesbian novelty act is finally turning into a bit of a yawn even for the Lefty faithful? Could the tried and true liberal believers be tuning out the doctrinaire dyke with the butch school-marm manner? We shall see.
And as for Olbermann…well, approximately 50,000 viewers in the crucial age range have migrated to Current TV to watch his egotistical behavior each night. But that’s less than 20% of the market share that he had at MSNBC. Poor Olbie. Perhaps the 2012 presidential race might breathe some life into his Current dilemma. Certainly, MSNBC needs a big boost from the up and coming election season or their super liberal lean forward strategy is gona end up tipping over. Or maybe it already has.