In the year of Obama, in the year of progressive apotheosis, could it be that the Left-wing pantheon is beginning to crumble? If Cable TV News ratings could be considered a predictor of changing times and minds, then the gods of secular socialism may be feeling the first tremors of an American conservative earthquake.
Fox News had its best year ever in 2009, dominating the Cable News medium like never before. Almost half of all Cable News viewers chose to watch Fox News in 2009. TV by the Numbers reports that Fox grabbed 47% of the overall prime time audience this year. And in the 25 to 54 age demographic, loved so well by advertisers, Fox increased its share of these viewers to 39%.
In 2009, Fox News prime time averaged 699,000 viewers in the 25 to 52 age bracket, up 10% from last year. The New York Times reports that for the entire day of programming, Fox News’ ratings were up 16%.
CNN, however, found itself foundering against the Rocks of Negligibility. CNN posted a stunning collapse of overall market share, dropping from 26% in 2008 to 19% in 2009. In the 25 to 52 age range, CNN got pulverized, losing a wapping 43% of this viewership during prime time. One wonders just how much longer CNN can limp along like a lame three-legged dog looking for a place to call home.
MSNBC, the news network famous for its journalistic showcase of intellectually prepubescent personalities, has also taken a slide down the viewership slope. In ratings for the total day, MSNBC was down 21%. And in the coveted 25 to 52 age slot, MSNBC plummeted 26%.
MSNBC’s Keith Olbermann, quasi sports announcer, quasi political pundit, saw his ratings top off at their high water mark back in November, 2008. Since then, the ratings tide has turned, leaving Olbermann splashing in the shallows. Olbermann’s ratings have steadily declined in overall viewership this year, but it’s in the 25 to 52 age demographic where Olbermann has really been taking the Kamikaze plunge.
And MSNBC’s Chris Matthews, well, just like the Balloon Boy farce, many of his viewers have seen through the hot air hood-winking and have moved on to reality TV. Mr. Matthews’ Hard Balls have been crushed by Glenn Beck.
Congratulations, Fox News. Stick it to them!